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25-e kadris saidumlo

yvelasaTvis cnobilia, Tu ra iyo sabWoTa reklama. arafrad Rirda 'rot-frotis~ fabrikis Sokoladis reklamireba - sul erTia sxva mainc ar iyo, magram reklama gaekeTebina avtomanqana volgasaTvis~, romelic sruli deficiti iyo, mxolod Wkuanaklebs Tu SeeZlo. idea, daebeWdaT 25-e kadri, maSin aitaces suk-is propagandisa da kontrpropagandis specialistebma. isev reklamisaTvis, socialisturi Rirebulebis reklamisaTvis...

'izauras~, 'ubralod marias~ da dausrulebeli 'santa barbaras~ CvenebiT, sabWoTa da Semdeg ruseTis televizia erTbaSaT ramodenime kurdRels hklavda. mayurebeli ki am daxocili kurdRlebidan aRiqvavda mxolod erTs - is isvenebda am 'cxovrebisagan~, droebiT gadadioda ra im cxovrebaSi~, romelsac kinoekranidan xedavda da ver xvdeboda sacodavi, rom swored es kadrebad qceuli manipulaciebi amonebdnen saxeldobr am 'cxovrebas~.

freidisa da pavlovas Semdeg, TiToeulma CvenTaganma icis, rom qvecnobiereba da mravalnairi instiqti adamianis cxovrebaSi TamaSobs aranakleb rols, vidre misi goneba. SeiZleba ufro didsac - radgan stresul situaciebSi goneba ubraloda ver aswrebs analizi gaukeTos momxdars da Cvenc viqceviT ise, rogorc gvikarnaxebs qvecnobieri gamocdileba. rogorc amboben, bunebis kanonebis arcodna, aravis anTavisuflebs aucileblobisagan daemorCilos mis qmedebebs. jer radios, xolo Semdeg ki kinosa da televiziis gamoCenisTanve, Cvens qvecnobier cxovrebaze daiwyo gegmazomieri da marTlac warmatebuli ieriSi...

sabWoTa televiziaSi meoTxed saukuneze meti vimuSave (1987 wlamde). me iq eleqtronuli sistemebis konstruqtori viyavi da vmuSaobdi laboratoriaSi, romelic radiomauwyeblobas da televizias ekuTvnoda. exla SemiZlia Tamamad vTqva, rom sinamdvileSi Cvens laboratorias suk-is me -3 ganyofileba afinansebda da Cvenc vawarmoebdiT im gamokvlevebs, romlebsac suki gvavalebda.

jer kidev 60-iani wlebis dasawyisSi, amerikaSi SeTavazebuli iyo 'dafaruli reklamis~ idea. idea, romelic Zaldze ubraloa - rogorc cnobilia, kinofilmi demonstrirebs siCqariT 24 kadri wamSi. es optimaluri variantia, radgan SedarebiT naklebi siCqariT msoZraobisas, mayurebels SeiZleba gauqres ganuwyveteli moZraobis grZnoba. simarTle iTqvas, 24 kadri iqneba Tu 25, gansxvaveba didi ar aris. mayurebeli amas verc ki SeamCnevs. maS ase, SemoTavazebuli iyo, rom yoveli 'normaluri~ 24 kadris Semdeg CaebeWdaT kidev erTi, romelzec moaTavsebdenen. vTqvaT 'koka - kolas~ reklamas. es zedmeti kadri ubralod ver aswrebs cnobierebaSi gadasvlas, magram Tvali mas aRiqvams, qvecnobiereba iWers da sadRac iq Cveni aRqmis siRrmeSi, reklama romelic arsebiTad uxilavi rCeba, Tavis saqmes mainc akeTebs. adamiani gamodis kinodan da fiqrobs: raRac unda davlio. magram ra? ra Tqma unda koka~, is xom mSvenivrad klavs wyurvils...

gavida dro da aseTi kinopropaganda ukve aRar gamoiyeneboda. jer erTi, Cvenma specialistebma aRmoaCines misi ukuCveneba (adamiani didxans imyofeboda faruli reklamis zemoqmedebis qveS) da meorec, yovel kinomeqanikoss SeeZlo gadaexvia lenta, aRmoeCina zedmeti kadri da Tavisuflad waekiTxa Tu ras 'ugzavnidnen~ ubralo sabWoTa adamianebs.

gamoCnda zemoqmedebis ufro progresuli saSualeba - aucilebeli informaciis xmisCanawerSi Cadeba. am samuSaos pirvelad 1968 wels wavawydi. jer kidev maSin, roca sruliad axalgazrda da gamoucdeli, samuSaod mivedi firma 'melodiaSi~.

warmoidgineT or xmisCanaweri. erTze Cawerilia im droSi modaSi myofi Sliageri muslim magomaevis SesrulebiT, xolo meoeze - monotonurad ganmeorebadi teqsti imaze, rom mxolod partias da piradad leonid ilias Zes SeuZliaT ... da ase Semdeg. magomaevis Cawera midis normalur tempSi da karg doneze. teqstis Cawera ki neldeba 15-jer da ismis dabali, yru, Zlivs gasarCevi butbuti. Tu SevaerTebT maT erT firfitaze an kasetaze, meore Caweras ver movismenT. mxolod Zalian didi specialsiti ityvis, rom 'aq basi cotas xmaurobs~... magram specialistica da 'saSualo~ msmenelic mSvenivrad 'gaicnobierebs~, rom 'breJnevis gareSe sicocxle (cxovreba) SeuZlebelia~. Camoitovebs ra Segnebul yvela bariers, Canaweri SeaRwevs cnobierebaSi da darCeba iq samudamod...

am samuSaos yoveli nawili sruldeboda ara 'melodiaSi~, aramed sadRac, viRacis mier. Cven mxolod vaerTebdiT ukve gamzadebul 'blokebs~ jer kidev daumzadebel SliagerebTan.

vicodi ra es samzareulo, msgavsi Canawerebi Cemze veraviTar zemoqmedebas ver axdendnen. qvecnobiereba xom rTuli ramea. vfiqrob, rom xmovani ieriSi verc sabWoTa xalxze ver axdenda gansakuTrebul zemoqmedebes, Tu ara saidan movidodnen im wlebSi amdeni disidentebi. an iqneb isini sulac ar usmendnen magomaevsa da piexas...

1971 wels samuSaod televiziaSi gadavedi. me gamagzavnes laboratoriaSi, romelic adamianis organizmze eleqtormagnituri talRis moqmedebas ikvlevda. CvenTan muSaobda ori adamiani. erTi maTgani, romelsac saxelad olegi erqva, axalgazrda iyo, xolo meore - robert efimoviCi, ukve sapensio asaks miRweuli. orive, Tu SeiZleba ase iTqvas, profesiuli msxverplni iyvnen.

rodesac me laboratoriaSi mivedi, olegi mSvenieri axalgazrda iyo. igi irgvliv myofTa yuradRebas ara marto SexedulebiT, aramed kargad ganviTarebuli gonebiTac iqcevda. rober efimoviCi ki ise gamoiyureboda, rogorc loTi da aSkarad aCnda parkinsonis niSnebi (sxvaTa Soris igi sasmels axlosac ar ekareboda). orive teqnikosTa StatSi iricxebodnen, magram sinamdvileSi maT mxolod erTi ram evalebodaT - isini isxdnen televizoris ekranTan da uyurebdnen yvelafers, rasac ki uCvenebdnen. 'ostankinoSi~ muSaobis pirvel TveSi davjdebodi xolme maT gverdiT raTa Cems Tavze gamomecada, Tu rogor xdeboda es yovelive. mere ki Sevwyvite eqsperimenti da me getyviT ratomac.

maxsovs erTxel dilidan daiwyes programa spiralis gaSveba. standartul satelevizio niSanze, mas Semdeg roca is gaivlida mTavar aparaturas, Casdebdnen xolme kodirebul 'bloks~. es SeiZleba yofiliyo ekranze swrafad morbenali niSani - aso, cifri an geometriuli figura. isini gadaadgildebodnen ise swrafad, rom normaluri Tvali ver aswrebda gaerkvia maTi moZraoba. gamosaxulebis periferiebze Cndeboda patara, bneli laqa, romelic swrafad moirbenda ekrans da brundeboda ara im wertilze saidanac gaCndeboda, aramed centrTan axlos, ris Semdegac iwyebda morigi wres.

me vicodi rac xdeboda da vcdilobdi Tvali ameridebina muqi laqasaTvis. araferi gamomdioda. mzera mimejaWva swored imaze, rasac reJisori uCenebda gamosaxulebis centrze. olegi da robert efimoviCi pirdaRebulni uyurebdnen gazeT 'pravdis~ erT-erT gverds, romelic am dros gadacemis wamyvans eWira xelSi. me gamoviWire Cemi Tavi imaSi, rom mec didi yuradRebiT vuyurebdi gazeTSi moTvsebul teqsts. piri ra Tqma unda ar damiRia, magram imis SegrZneba, rom me 'mabriyvebdnen~, arc Tu ise sasiamovno iyo.

rogor iqceoda saerTod mayurebeli, romelic televizors kinos sayureblad CarTavda da aRmoaCenda diqtor kirilovs, romelic generaluri mdivnis saubris teqsti kiTxulobad? Cveulebriv mayurebeli kirilovs generalur mdivanTan erTad 'erT adgilas gaagzavnida~ da televizors sxva arxze gadarTavda... magram Tu diqtoris Sexedvisas mayureblis Tvali moaswrebda daeWira morbenali laqa, maSin is 'Zalauneburad~ Camojdeboda televizois win da ekrans Tvals ver acilebda. undoda Tu ar undoda, mayurebeli usmenda imas, rac 'misTvis iyo gankuTvnili~ da xuTi wuTis Semdeg aRmoaCenda, rom moxseneba arc ise mosawyeni iyo, rogorc mas egona. aseTi xerxiT mayureblis yuradRebas or-sam saaTs namdvilad ver SeaCerebdnen, radgan olegica da robert efimoviCic yoveli naxevari saaTis Semdeg Tvalis tkivils uCiodnen. amitom gadacemuli 'blokis~ tips yovel TxuTmet wuTSi scvlidnen...

ambobdnen, rom Cumaksa da kaSpirovskis ar SeeZloT asparezze gamosuliyvnen arc adre da arc gvian. isini gamoCndnen swored maSin, roca gaica suk-is me-3 ganyofilebyis sanqcia.

satelevizio 'kodebis~ fonze kaSpirovski sityvebiT moqmedebda, Cumaki ki igive 'kodebis~fonze dumda. swored amitom Cumakis 'dumils~ radioCanawerebi iseve  moqmedebdnen qvecnobierebaze, rogorc satelevizio seansebi. informacia arxebze ise midioda, rom smena ver aRiqvamda mas da Tanac iseTi siCqariT, romelic cnobierebas pirdapir aRqmebisagan icavda.

raoden saocaric ar unda iyos, vfiqrob, rom Cumakmac da kaSpirovskimac dadebiTi roli iTamaSes. cudia manpulacia gaukeTo masis cnobierebas, magram arian situaciebi...

madloba~ kaSpirovskis, Cumaks, 'ubralod mariasa~ da 'santa barbaras~. 'madloba laboratoriis TanamSromlebs, romlebic imedimaqvs exlac igoneben axal 'kodebs~, 'TeTr laqas~ da RmerTma uwyis kidev ras.

dafiqrdiT kiTxvaze: ratom uWirs 90-iani wlebis alias israelis sazogadoebaSi cxovreba? ra Tqma unda imitom, rom Znelia ganTavisuflde yovelive sabWourisagan. gansakuTrebiT maSin, roca yoveldRe rTav kabelur televizias da uyureb 'ostankinos~ mTeli Tavisi 'kodebiTa~ da dafaruli teqstebiT, televizias aqvs erTi SesaniSnavi gadacema 'saocrebaTa veli~, yvelaze popularuli meqsikuri teleseriali Semdeg da ra Tqma unda erTaderTi, romelic ar faravs Tavis daniSnulebas. gaixseneT buratino~ - romel qveyanaSi mdebareobda saxelganTqmuli saocrebaTa veli? ra Tqma unda...

a. gamburgi